NEXT. RETAIL CENTER

The rebranding and modernization project for ATLANTIK PARK in Ovar aims to transform this commercial space into a new urban and economic landmark for the city. Known locally as “De Borla,” the shopping park showed clear signs of obsolescence, requiring an intervention capable of repositioning and revitalizing it, and restoring its relevance to the urban fabric.

The strategy involves a rebranding process supported by specific, yet structural, interventions, both inside and outside the building. The goal is to offer the city of Ovar a renovated, more attractive and contemporary facility, capable of boosting local commerce, attracting new brands, and acting as an engine for investment and job creation.

The main facade plays a central role in this transformation, being revitalized through the introduction of a new perforated metal cladding and a contemporary portico, which reinforces the identity of the complex and invites a new relationship with the public space. The parking area is also redesigned, integrating green spaces and ultra-fast electric charging stations, in partnership with BP Pulse, reinforcing the commitment to sustainable mobility.

Inside, the intervention proposes the renovation of floors and shop fronts, as well as the removal of ceilings, allowing abundant natural light to enter. These changes contribute to a brighter, more airy and energy-efficient environment. The creation of a new central Food Court, designed as the heart of the shopping park, introduces a seating area with a terrace and kiosks, promoting a more welcoming and social experience.

Overall, the interventions aim to reposition ATLANTIK PARK as a contemporary, functional and competitive commercial space, capable of meeting current market demands and strengthening its role as a catalyst for urban and economic development in the region.